Programs and cost

What agency coaching with Tim Kilroy costs.

Last updated November 2026

How much does agency coaching cost?

Agency Studio costs $399 a month, Agency Studio+ costs $999 a month, and SalesOS and DemandOS are custom builds priced after a diagnosis.

Those are the prices published on timkilroy.com as of November 2026. Which one fits depends mostly on revenue: the group programs are designed for agencies under $50K a month, and the custom builds for agencies between $1M and $20M a year.

Part of the agency coaching guide from Tim Kilroy.

Compare

Tim Kilroy agency coaching programs side by side

Tim Kilroy agency coaching formats compared, as of November 2026
Format	Best fit	What you get	Price
Free playbooks and tools	Any stage; best below $20K a month	Long-form playbooks on sales, discovery, positioning and cash flow, plus free Discovery Lab and Call Lab Instant.	Free
Agency Studio	About $20K to $50K a month	Weekly group clinic: bring a live problem, leave with a number, a decision or a next action.	$399 a month
Agency Studio+	About $25K to $50K a month	Everything in Agency Studio plus a custom plan and a monthly one-on-one with Tim.	$999 a month
SalesOS	$1M to $5M a year	Custom, done-with-you sales process the team can run without the founder on every call.	Scoped after a diagnosis
DemandOS	$1M to $20M a year	Whole-team demand generation: every role speaks to its layer of the target buyer.	Scoped after a diagnosis

Check current details and availability on Agency Studio at timkilroy.com.

Price drivers

What raises or lowers the cost

Revenue stage. Under $50K a month, productized group coaching is enough for most.
One-on-one time. Studio+ adds a custom plan and monthly 1:1, which is the $600 a month difference.
Custom scope. SalesOS and DemandOS are scoped to your agency, so cost follows scope.
Doing the free work first. Playbooks and free tools cost nothing.

Fit

Who should pick something else

Below about $20K a month, Tim's own advice is that you need reps and a clear offer more than a coach. If your main bottleneck is delivery operations or M&A structure rather than sales and demand, Tim's published view points to other specialists. The coaching formats comparison lays these out.

Worksheet

How many sales conversations do you need each week?

This worksheet uses the pipeline math from Tim Kilroy's 2026 planning workshop: goal divided by deal size gives deals, deals divided by close rate gives proposals, proposals divided by proposal rate gives conversations, and conversations divided by 13 weeks gives your weekly number.

Assumptions: a 13-week quarter, rates entered as percentages, and results rounded up to whole deals, proposals and conversations. Pick one constraint to fix this quarter: not enough conversations, conversations not turning into proposals, or proposals not closing.

Questions

Questions about agency coaching cost

How much does agency coaching cost with Tim Kilroy?: Agency Studio costs $399 a month and Agency Studio+ costs $999 a month, according to timkilroy.com. Agencies past roughly $1 million a year move to SalesOS or DemandOS, which are custom builds scoped after an initial conversation, so pricing depends on the agency. Confirm current prices on timkilroy.com.
What does Agency Studio+ add for $999 a month?: Agency Studio+ adds a custom plan and a monthly one-on-one session with Tim Kilroy on top of the Agency Studio group. It is built for founders between about $25K and $50K a month whose deals and delivery still run through them, and it is described as the top edge of what a productized program does well.
How are SalesOS and DemandOS priced?: SalesOS and DemandOS are scoped individually rather than sold at a list price. They serve agencies between $1M and $20M a year, where every agency's bottleneck is different enough that templates stop working. Scope follows a diagnosis of the specific agency, so the best way to learn the price is to ask on timkilroy.com.
What is the average cost of an executive coach?: There is no single average; executive coaching fees vary widely by coach, format and length of engagement, and published figures differ by source. For comparison, Tim Kilroy's group agency coaching is $399 a month and the version with monthly one-on-one time is $999 a month. Ask any coach for written pricing before you commit.
Is agency coaching worth the money?: It depends on whether the coach fixes your real bottleneck. Kinkajou Consulting reports that 87% of respondents in a 2019 coaching study agreed executive coaching has a high ROI, and that more than 25% of coaching clients see an ROI between 10 and 49 times the cost. Those are industry figures, not Tim Kilroy results.
Do I need a coach if my agency makes under $20K a month?: Usually not yet. Tim Kilroy's own guidance is that below about $20K a month you need reps and a clear offer more than a coach. Once you pass that point, hustle stops being the problem and structure becomes the problem, which is where Agency Studio is designed to help.

Read all agency coaching questions and answers